Ezine Article: Marketing in a Recession With a Scratch and Win

When everything costs more, your overhead, raw materials, gas for work, you name it, it's tempting to make-up for the cost by pulling money away from your marketing budget. You might think that it's a safe move to make. If less people have money to purchase products, you can save the money you would spend on marketing to get those customers and weather the financial storm, right? Wrong!

Read the full article to learn why you should be increasing your marketing budget during a recession and why there's no better way to do it than with a scratch and win promotion.