Ezine Article: Tips for Effective Employee Incentive Programs

Employee incentive programs are an excellent way to motivate employees, add value to their accomplishments and keep them focused on attaining their goals. Any business can use an employee incentive program, and beginning a program tailored for your business is easier than you think. Choosing the right approach to your program can be the key to success, and it all starts with the tools you use for delivering incentives to employees.

Read the full article and discover 6 tips that will help make your employee incentive program a huge success!

Ezine Article: Marketing in a Recession With a Scratch and Win

When everything costs more, your overhead, raw materials, gas for work, you name it, it's tempting to make-up for the cost by pulling money away from your marketing budget. You might think that it's a safe move to make. If less people have money to purchase products, you can save the money you would spend on marketing to get those customers and weather the financial storm, right? Wrong!

Read the full article to learn why you should be increasing your marketing budget during a recession and why there's no better way to do it than with a scratch and win promotion.

TBA Credit Union receives $1 million in increased annual deposits!

Situation: TBA Credit Union began a company-wide competition to see which branch could cross-sell the most direct deposits in one month. Employees at all four offices eagerly accepted the challenge with high expectations of earning the Grand Prize - a chance to win up to $200 for the winning branch! But how could management ensure that employees would promote the service to current members and follow up with members to make certain the direct deposits began?

Solution: The Marketing Team at TBA Credit Union used a Scratch and Win employee incentive program inspired by the popular game show Deal or No Deal to help achieve a goal of 50 new direct deposit accounts. Employees received a Scratch and Win game card when a member enrolled in direct deposit. The employee scratched off a game card immediately after the 'deal' was made and redeemed the ticket for the revealed prize when the member's direct deposit started. Waiting to reward the employees after the direct deposit began was an excellent way of encouraging employees to follow-up with prospects.

Number of Cards: 250 – CR-80 Stock Cards

Prizes:

• $5 - $30 gift cards
• $50 and $100 cash prize
• TBA Credit Union merchandise

Results: Employees at TBA Credit Union interested 90 members in direct deposit. Because employees were encouraged to follow-up, their efforts resulted in 60 new direct deposit accounts! That’s 20% more than their goal, totaling more than $1 million in increased annual deposits! The winning branch earned an opportunity to play Deal or No Deal during a company-wide meeting and won $150! "It was one of our most successful promotions to date!"

Ways To Use

However you use a scratch and win, everyone is a winner!

Promotions
Customers are always looking for an extra value in their purchases and the companies they favor. Use a scratch and win promotion to let your customers win that extra value with discounts, free merchandise or other prizes - in turn, your business will be the winner.

• In-Store Promotions
• Increase Traffic
• Create Brand/Company awareness
• Increase Sales during off peak times

Loyalty Programs

• Increase word of mouth marketing
• Make up-selling easy
• Increase Frequency

Sporting Events

• Increase merchandise sales
• Increase stadium advertising with an inexpensive approach
• Create excitement amongst team sponsors

Direct Mail
Scratch and win cards are perfect for increasing traffic to your store or website. You can reach your audience at their home or business to promote new and existing products in your stores or provide a special code for a chance to win on your website. Believe us, they are much more fun than clipping coupons!

• Direct consumer traffic
• Increase your customers’ interaction with your brand
• An excellent method to differentiate your promotion

Employee Incentives
Employee incentive programs can be used to increase safety compliance, increase sales, increase production, and boost morale. Scratch and win cards generate enthusiasm amongst employees within your company and provide a fun and exciting way to get the results you need.

• Great motivational tool
• Create excitement and increase production
• Promote teamwork
• Hold their interest
• Create positives employee interaction
• Programs are easy to understand and fast to implement

Tradeshow Giveaways
By using scratch and win cards, your company will have a creative edge over competitors that use typical advertising. Scratch and win cards create anticipation in your prospects and grab their attention, providing you with more traffic at your exhibits, more leads and a great way to generate a database for mailings.

• Build a profitable database
• Stand out and grab attention
• Very inexpensive price with a very high return

Fundraisers
Scratch and win fundraising is a low cost, highly effective opportunity for your organization to raise awareness and support. The key to a successful fundraiser is providing a unique experience that will hold your donors’ interest, and nothing is more effective than a scratch and win game. Make donating exciting!

• Create awareness with a winning technique
• Inexpensive way to generate donations while creating excitement
• Perfect for schools, charities and organizations

Ezine Article: Scratch and Win Employee Incentives - Increase Employee Productivity

There is no better investment than helping your employees succeed, and implementing a scratch and win employee incentive program is the most effective and inexpensive way to do that

Scratch and win employee incentive programs are effective because they turn your program into a game that employees will want to play and win. You can use them to help your employees accomplish their goals, growing your business. They are easy to implement and their effectiveness is easy to track. So, if you want better productivity, more sales, increased compliance with regulations, and more from your employees, a scratch and win employee incentive will help you reach those goals.

Read the full article and see all the benefits of using a scratch and win employee incentive.