Perazelli's Ristorante steps up its marketing efforts.

Situation: Perazelli’s Italian Ristorante was looking for a way to start the New Year with a great first quarter by increasing traffic to its two locations. They had tried using the “envelope method” in which coupons were printed in-house, inserted in envelopes and handed to customers in the restaurant. It turned out to be far more work than the results merited. They wanted the same effect in an alternative that was less work, more results.

Solution: Perazelli’s Italian Ristorante accomplished delivering the same style of prizes as their previous "envelope method", but added interaction and a professional appearance by using a Scratch and Win promotion. They distributed half their cards to new prospects by direct mail and handed-out the other half to customers entering their restaurants. Recipients were instructed to hold their cards until the month of January, when they could bring their card to one of Perazelli’s locations and scratch to see what they had won.

Number of Cards: 750 – 4”x6”

Prizes:

• 10% and 20% discount
• $25 and $100 gift cards
• Free appetizer or dessert with purchase
• Free meal with purchase

Results: Perazelli’s Italian Ristorante received a 35% redemption rate! "The cards really helped us step up our marketing efforts. The promotion was so easy to complete and made us look much more professional than what we had done in the past."