Hearts on Fire drives sales with employee incentive.

Situation: Hearts on Fire, the world’s most perfectly cut diamond, wanted to boost their fourth-quarter sales. However, their products are never discounted to consumers. So, how could Hearts on Fire increase their premium jewelry sales without having their patrons pay the premium for traditional advertising?

Solution: Hearts on Fire recognized that they could meet their objective of increasing sales by making it their employees’ objective as well. They implemented a Scratch and Win employee incentive program and gave employees a game card for each sale made at specific trunk show events. The program ran on a points system, where accumulated points could be traded for Hearts on Fire merchandise, and each card was worth from 2,000 to 200,000 points with their top prize requiring 500,000 points.

Number of Cards: 10,000 – CR80

Prizes:

• Points redeemable for free Hearts on Fire merchandise for employees only

Results: “The program definitely drove sales! Our employees felt it really gave them incentive to perform better and we could see the sales impact in our results.”