There is no question that sales promotions provide excellent benefits to businesses and their customers and are a necessary component of any marketing mix. Discounting products and services through a sales promotion adds value that entices increased frequency from current customers and attracts new business. The most common tool in use today for delivering discounts is the coupon. The real question here is…why coupons?
Despite the widespread use of coupons, there is little proof that these are the best form of delivering discounts. In fact, there's a lot of proof to say otherwise. In this article we discuss what factors influence the effectiveness of coupons, such as clutter and why of the 2.6 billion coupons distributed annually only 1% are redeemed.
Click here to read the full article and see the benefits of using scratch and win game cards instead of coupons.
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Scratch Off Systems, Inc. is a leading producer of scratch and win game cards, phone cards, gift cards, and other prepaid cards.
This blog is where our vast knowledge of scratch and win promotions and the prepaid card industry is brought together in posts of articles, case studies, general discussion, and whatever other little tidbits we throw your way.
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